Heather Florio is the second-generation owner of Desert Harvest and has been an integral part of its operations since 1993.  After attending the University of Denver to study Leadership and Organizational Management, Heather took on various management roles in the entertainment industry, managing venues and coordinating private events for musicians around the world.  In 2012, with the retirement of her parents, Heather took over as CEO of Desert Harvest, growing the company by over 1000%, bringing not only her management and operations skills, but her passion for helping, advocating, and educating with her vast knowledge on women’s health issues.  In fact, Heather was named one of the top 50 Women in Wellness by Authority Magazine in 2021 and was featured in Forbes magazine in 2022 as a top woman in business. When not at the helm of Desert Harvest, Heather enjoys spending time with her husband, two kids, and four dogs.

Reach Out To NY Fit Fest

We welcome you to contact us for more information.